Piyush Manush
Farmer/Activist/Green Entrepreneur
Born & bought up in Salem – Tamilnadu, the place has had a great influence on him, surrounded on all sides by Hills, Numerous Lakes & a River Thirumanimuthar led him to planting trees & digging up trenches on hills around Salem. Started in 1997 , Project Harithima took root. Planted thousands of trees for the next few years , seized many lorries transporting cattle & in the meantime took to developing green businesses for a living.
Piyush is an avid nature lover with a purpose in his life and he leaves no stone unturned to ensure that the green lush of nature is preserved and protected from irresponsible manufacturers taking resort to production processes that harm and pollute the environment. Deriving his iota of inspiration from Nityannand Jayraman, an enthusiastic activist, Piyush channelizes his efforts to make Salem, proclaimed as toxic hotspot by Tamil Nadu government, a better place to live. With gradual adoption of environment friendly production processes and introduction of organic farming and nurseries, the contours of the area have changed significantly. Besides establishing camp sites for children, Piyush has started giving shape to his dream project, the Coop forest.